Route helps gin firm grow – fast

20th October 2016 from Press & Journal, Thursday 20th October 2016

The Caithness-based producers of the award-winning Rock Rose Gin have had to fast-track expansion plans because of the North Coast 500.

Dunnet Bay Distillers said visitor numbers had soared at the site in the last year, and that they were now planning to open a shop this winter to cash-in.

Martin Murray, co-founder and director at the distillers, said:

“The North Coast 500 has been absolutely incredible for us here at Dunnet Bay. We’ve been trading for two years and we have had one year with and one year without the North Coast 500.
“We have seen a clear increase in the number of people visiting the distillery, from around 20 people per week to almost 100. Our sales of Rock Rose Gin are also around 10 times that of what we had in our business plan.

“The success of the route, and the economic benefit it has brought to Dunnet Bay, has given us confidence to build a shop this winter – something we hadn’t planned for so soon.”

Press & Journal, Thursday 20th October 2016:

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